Jasper AI 2024 Review: A Tool for Marketing Content Creation

Businesses in today’s time are competitive, and most of them are likely to adapt and utilize AI models to generate marketing descriptions and outline plans in order for them to stay in the competition. Jasper AI is equipped with features leaned towards the creation of marketing content perfect for adapting the competitiveness in the business field. It functions as a tool to develop marketing copy and social media posts, enhance writing, and accurately match the brand identity through its customization settings to appear in a more human tone. This article has expanded its reach by not just reviewing Jasper AI by its key features, pros, and cons but also a side-by-side comparison to its rival ChatGPT to see if Jasper AI really lives in the hype as an AI writing tool in 2024.

Part 1. What is Jasper AI

Jasper AI is a writing tool that creates content leads or detailed descriptions in the likes of business, content creation in general, and improving a user’s writing. This AI writing tool is comparable to the famous ChatGPT AI, as it also works in a text-based chatbot form where a user may type his input or queries, and Jasper AI will respond just like a user having an online conversation. Its response is not only limited to text-based answers, but it can also give an image result depending on the user’s demand. Moreover, Jasper AI also has a vast collection of templates ready to be used to create and give users ideas in a well-written and naturally sounding accurate text description or image form.

Part 2. Jasper AI Review

In this section, we will quickly examine Jasper AI's key features, Pros, and Cons to determine whether it’s designed and compatible with you.

Key Features

• It can create and generate results in the form of text and images, offering a more diverse and effective approach to generating results.

• Brand voice feature to accurately align the writing style to a user’s tone, making it cohesive and more personal.

• Sentence enhancer and paraphraser.

• It has a library of templates for different content-writing purposes and tasks.

• Offers a plagiarism checker to avoid being flagged as plagiarized or having a similar result to other written and published sources.

• It also features Jasper Chat, an AI-powered and refined version of ChatGPT's AI chatbot that effectively recognizes and understands user intents to generate accurate responses.

I tested the Jasper AI capability and some features in writing generation. I found that it used my input as a basis to generate results and appeared to sound like I actually wrote the AI-generated text. Additionally, it excels in recognizing my request to the point that it provided me with a detailed yet compelling text description ready to be used. Moreover, Jasper AI can effectively create a list of approaches for creating a marketing plan, assist me with improving my writing, and outline helpful ideas when I experience writer's block. Overall, Jasper AI offers endless possibilities and a hassle-free AI writing process. However, it falls short of giving its users a free trial or a free version of the service to showcase its AI-writing potential.

Part 3. Jasper AI V.S. ChatGPT

Many businesses have adapted to utilizing AI models to keep up with today’s competitiveness. The debate on which AI model to use between Jasper AI and ChatGPT creates a fuss on the internet about which of the two performs better as language models based on AI writing. Thus, below is a detailed comparison of the two large AI language models in the content creation arena.

Overall, both Jasper and ChatGPT an exceptional AI tools for content generation. From our experience using both tools, we have concluded that both tools have showcased their strengths and weaknesses. When looking for a more adaptive one that caters to all writing and content generation demands, you might want to use the ChatGPT. On the other hand, if you leaned more towards marketing tasks, business outlines, and enhancers, you might want to consider Jasper AI.

Part 4. How to Use Jasper AI

Jasper AI models are powered by OpenAI’s cutting-edge model that is also found in the famous ChatGPT. Using Jasper AI should be an easy task for you, especially if you have used ChatGPT assistance before, as both have a similar user interface and work similarly in generating content.

Step 1. Go to Jasper's AI official website and log your trial or subscribed account. Once logged in, click on the Create Content section.

Step 2. From there, click on New from Template to create content using the tool's available templates and workflows.

Note: You can decide which specific task you want to generate in the tool.

Select the Blank Document if you want to create it from scratch.

Select the New Blog Post if you want an instant, compelling marketing copy.

Select the New Art to create images and AI visual arts.

Select New from Templater to quickly craft content using the pre-made template.

Step 3. Once you have selected your desired writing task or template, enter your context or input in the Blog Topic field to get started.

Step 4. Scroll down the sidebar located in the middle of the interface and proceed to write the Tone of voice and your Intended Audience to give Jasper an overall idea of what your content is about.

Step 5. Once you have customized your writing assistance, click on Generate, and Jasper will automatically create your long-form content.

Part 5. FAQs about Jasper AI

Conclusion

Jasper AI turns out to be reliable and can compete with its rival AI assistant chatbot, ChatGPT. Thus, Jasper AI is indispensable for creating marketing content and offers features such as brand voice alignment, customizable templates for writing assistance, and enhancers. It utilizes a powerful GPT-3 model and responds like a human to appear more natural.